In a recent blog post titled “On A Smarter Planet…Some Organizations Will Be Smarter-er Than Others,” Jeff Jonas described what will happen to firms who handle prediction-enabling information better than others.
“The winners will be those organizations that make better decisions, faster,” writes Jonas. “How fast? Fast enough to do something smart as the transaction is happening, not minutes, hours, or days later.”
Jonas emphasizes the need for businesses to focus on the obvious, not forgetting what they know how to do best.
“The losers will be those organizations still coping with information overload, unable to make heads or tails of what they know (Enterprise Amnesia),” said Jonas. “They will miss the obvious. Their costs will soar, their customer satisfaction will drop and confidence in their brand will erode. You will get duplicate mailings from them. They will try to sell you something you already bought from them weeks ago.”