As organizations are scrambling to find new ways of using social media more efficiently, some HR departments have already discovered a niche for this new technology by using them externally to recruit new talent, as well as internally to communicate. In a recent interview with ExecutiveBiz, Michele Toth, the head of Northrop Grumman Information Systems’ human resources, shared how new technologies are used in her department.
“We have accounts with all the top social media sites from Facebook, Twitter and YouTube to LinkedIn,” Toth said. “Of course, we use these tools to communicate to an external audience of prospective employees by sharing links to hot career offerings and more”
Toth said the same tools are used to promote important internal communications and activities within her sector. However, considering the type of field Northrop Grumman is in, it is ever so important to be extra vigilant with the information-sharing process.
“[As] you know, as a defense contractor, we have to be careful not to reveal sensitive data, so we’re adept with how we position that info,” she said.