The 2010 holiday shopping season has started with a 13-percent increase over last year, and $11.64 billion has been spent online for the season-to-date.
Black Friday was the heaviest online spending day to date in 2010, with $648 million in online sales and a 9 percent increase compared to Black Friday 2009. Thanksgiving Day reached $407 million in spending, with a 28-percent increase compared to Thanksgiving 2009.
Consumers explored Black Friday-themed websites to research in advance the day’s sales. BlackFriday.net was the most-visited coupon site on Black Friday with its 630,00 visitors. Overall, the number of visitors to coupon sites on Black Friday was 3.6 million.