ComScore reported that retail Internet shopping for the November-December 2010 holiday season reached $32.6 billion.
This was a 12-percent increase compared to last year and an all-time high for the season. For the first time since comScore started tracking on-line shopping in 2001, Cyber Monday was the heaviest online spending day of the year at $1.028 billion, which was the first billion-dollar spending day in history.
“The 2010 online holiday shopping season was a memorable one in which we saw spending rebound strongly from the recession of 2008 and 2009, and slightly exceed even our early expectations,” said comScore Chairman Gian Fulgoni. “We saw spending increase at a rate of 12 percent for the season, outpacing our forecasted 11-percent growth, and set a new holiday season record as total e-commerce spending reached $32.6 billion. This year, retailers targeted many of their promotions even earlier than usual and reaped the benefits.”