Salesforce is championing the merge between businesses and social media, proclaiming its commitment to assist its customers in becoming “social enterprises.”
Salesforce.com CEO Marc Benioff said during the on-demand software vendor’s Cloudforce June 16 event that as the amount of time spent on social media sites increases, companies must update their methods of locating and serving customers to compete in the digital age.
“The old thinking used to be to pack corporate websites with every possible piece of information customers might need, and that would suffice,” Benioff explained. “It was a great pitch 20 years ago, but our industry doesn’t stand still. [Social sites are] where your customers are spending time more and more each day.”
Benoiff said businesses must use a three-step model–connecting to public social networks such as LinkedIn and Twitter; creating a private social network; and making their enterprise applications social–to see successful results.
Prudential Financial Vice President Monica Oswald joined Benoiff at the Cloudforce event, confirming that Prudential has deployed about 900 users on Salesforce.com for the purpose of selling employee retirement places to organizations. The company is also planning to provide iPads for some of its employees who use Salesforce in an effort to promote user adoption
Benoiff is optimistic that Salesforce’s diverse technologies will allow it to prosper–a similar event, held last year, drew 500 original attendees and 2,000 to the subsequent session.