W. Sean Ford, former vice president, Global Business Unit Marketing at Oracle, has joined media merchandising and analytic solutions provider Zmags as COO and CMO. Ford will oversee global marketing strategy and operations, product management, customer support and corporate recruiting for Zmags.
He brings more than 17 years of global business marketing and retail experience to his new position, having served as served as the CMO of Syncsort in addition to his work with Oracle. At Syncsort, Ford led the areas of global marketing strategy and execution, marketing communications, product marketing, partner and channel marketing, customer marketing and education and training.
“Harnessing and integrating the potential of mobile, social, and tablet commerce without compromising the brand experience is the next frontier of opportunity for retailers, e-commerce executives and marketing professionals,” said Ford. “Zmags is well positioned – both in terms of talent and technology – to lead the next wave of mobile merchandising solutions, and I am thrilled to be a part of the Zmags team.”
Ford earned his BA from Williams College and his MBA from Harvard Business School.