Pitney Bowes Inc. will be making its experts available to meet with marketers at the Direct Marketing Association’s DMA2011 trade show. The firm will be offering advice on how to effectively reach customers using innovative customer communication management tools in both physical and digital channels.
The company will showcase software, hardware and services at the convention, set for Oct. 1-6. Attendees will see Pitney Bowes demonstrate how customer intelligence transforms customer communications into a two-way process, including a showcase of management solutions for call centers, on the web, in store and online.
”While more channels means more ways to reach your customers, the smart marketer knows no matter the channel it needs to be personal,” said Leslie Abi-Karam, a DMA board member and Pitney Bowes’s executive vice president and president, Mailing Solutions Management. “Today it has become even more critical to target and deliver the personal message consumers expect, whether it is through billing and statements, QR codes or direct marketing campaigns.”