Salesforce.com Acquires Assistly; CEO Marc Benioff Comments

Salesforce.com has announced its acquisition of Assistly. The firm enables small companies to deliver social customer-service in minutes. The acquisition will expand the Service Cloud to reach millions of small and emerging businesses.

“Salesforce has spent over a decade democratizing enterprise applications in the cloud,” said Marc Benioff, chairman and chief executive officer, salesforce.com. “The Assistly acquisition doubles down on that strategy by putting us at the heart of the new trend of customer service help desk applications that have instant sign up and zero-touch onboarding, expanding the potential reach of the Service Cloud to millions of companies around the world.” 

“We’re committed to making the Service Cloud number one for the smallest to the largest companies in the world,” said Alex Dayon, executive vice president, applications, salesforce.com. “We are excited that with Assistly’s innovative technology and business model, the Service Cloud will now enable even the smallest companies to become a social enterprise.” 

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