At HP, LaRocca was vice president of marketing and strategy in HP’s solutions partners organizations. He was also a key architect of HP’s PartnerONE program according to CRN’s report.
John Convery, executive vice president of vendor relations and marketing at Denali Advanced Integration, told CRN LaRocca was the “father” of the program.
“He certainly understands the channel and what motivates partners,” Convery said. ” I think he’ll bring a tremendous amount of expertise to Oracle.”