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Sherif Hamoudah: SAP Seeks MENA Mobility Market Growth Presence Through Telecom Deals

Sherif Hamoudah: SAP Seeks MENA Mobility Market Growth Presence Through Telecom Deals - top government contractors - best government contracting event
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SAP-logo-EbizSAP has moved to grow its mobile services market presence in the Middle East and North Africa region by signing agreements with telecommunications companies STC and Etisalat for enterprise mobility and network life-cycle management tools, Gulf Business reported Monday.

Aarti Nagraj writes SAP announced the deals with Saudi Arabia-based STC and United Arab Emirates-based Etisalat at the Mobile World Congress in Barcelona.

“We are investing heavily in the telecoms sector. We started a team a year ago, and we have already signed some big deals with regional telecom operators such as STC, Etisalat, Ooredoo and Mobily,” said Sherif Hamoudah, head of SAP’s telecom industry in MENA, Turkey and Pakistan, according to the report.

SAP will help STC with network life-cycle management work related to end-to-end project and asset visibility, as well as handle STC’s information technology infrastructure.

“We can create close links between the logistical and financial sides of our network operations, integrating the entire spectrum of planning and realizing tasks,” said Khalid bin Hussain Al-Bayari, STC’s senior vice president for technology and operations.

SAP will also provide an open-standards, open-source mobility platform for Etisalat’s on-premise and cloud mobility management offerings.

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Written by Elizabeth Leigh

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