Jay Clemens
SAP SE has selected Omnicom Group to provide communications, advertising and marketing services for SAP’s global accounts.
Bill McDermott, CEO of SAP, said Tuesday the company will work with Omnicom to scale the “Run simple†movement worldwide.
“Omnicom’s agencies delivered us a compelling, end-to-end vision for the next generation of the SAP brand,” McDermott said.
John Wren, president and CEO of Omnicom Group, added, “We are dedicated to bringing together the best Omnicom resources around the world to help SAP tell a simple and powerful brand story across geographies, products and services.”
