“They both bring a wealth of expertise in identity management, customer analytics, marketing and security services,” Lisa Hook, president and CEO of Neustar, said Thursday.
Rieman, executive chairman of Metamarkets, has served as CEO of Check Point Software and held other leadership roles at Adobe, Sun Microsystems, Xerox and Corning.
She has been listed among Time’s “50 Cyber-Elite” and Working Woman’s “Top 10 Women in Technology.”
Ballew currently serves as chief data and analytics officer at Ford and has nearly 30 years of marketing and sales analytics experience.
He has worked at Dun & Bradstreet, Nationwide Mutual Insurance, General Motors, JD Power Associates and the Federal Reserve Bank of Chicago.