CACI International has secured a potential three-year, $60 million contract to continue the provision of advertising and marketing support to the U.S. Army National Guard‘s State Media Services Program.
The company said Monday it will help SMSP deliver advertising and creative resources to ARNG Retention and Recruitment Commands across U.S. states and territories.
CACI will bring market research and analysis; digital and traditional advertising strategies; media planning and buying; and full-spectrum creative services to Recruitment and Retention Commands through the indefinite-delivery/indefinite-quantity contract.
The company added it will assist state recruiters in efforts to update local recruitment strategies, manage media budgets and accelerate media procurement efforts.
The award represents expanded work for CACI’s business systems segment.