Entries Categorized as 'Social Media'

The Fourth Estate in ‘08

March 20, 2008 by John Stauffer

No where is the changing online landscape more apparent than in the newsrooms of the major daily newspapers across the country. With more competition for attention than ever before, reporters and editors are struggling to create a product that both adds value to the collective conversation and is financially sustainable.
The 2008 Annual Report […]

New Report Issued on Marketing Power of Web 2.0

September 5, 2007 by Karen Mortensen

There was an interesting article in this morning’s Internet Travel News about the power of social networking as a marketing tool. It caught my eye, not so much because of what it had to say to travel industry professionals in particular, but because it portended a marketing “tidal wave” for all industries. This was a timely confirmation […]