Help, I’m stuck on the Metro next to an iPhone zealot!
September 6th, 2007 by Bob LondonClick on the image below to enlarge.
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Bob London is president of London, Ink LLC, a full-service marketing and communications firm and serves as a Virtual VP of Marketing for growth-stage companies that need hands-on project-based leadership in marketing strategy and planning. More information is available at www.londonink.com.






Yes, those swipe cards are an infermnia (don’t know if it’s a word but I heard it in
“The Godfather”) that must be stopped. I can’t fit them on my key chain
anymore. It is almost easier to just remember all the different
numbers.. Safeway… 8313931757… Gold’s Gym… 3015893060.
What we need is one card and when you “join” something, they can take
your card, swipe it to add their electrons, and then away you go. One
person… one card… different vendors.
Really enjoying this column and looking forward to more. The combination of biting humor and insight into white-collar human nature, tuned to DC culture but usually applicable to any similar techno-bureaucratic locale, is unbeatable.