Web2.0 Adoption in Large Enterprises
Saturday, September 6th, 2008 by Bob Gourley | 1 Comment
ExecutiveBiz members have been treated to some great presentations from Web2.0 experts, including some who have succeeded in implementing Web2.0 capabilities in very large organizations. Two of the greatest presenters who have interacted with us are Chris Rasmussen and Sean Dennehy, pictured here.
After engaging with them in our venue and tracking how Web2.0 technologies are implemented in many other organizations I have a thesis I would like to try out on you. I believe there are three ways to reap the benefit of Web2.0 in large enterprises:
1) Just wait and do nothing. Eventually all people in large organizations leave, either on their feet or on their back, and as they do they will be replaced by people who probably know more about Web2.0 so these new capabilities will slowly be more widely used.
2) Encourage self learning and an individual examination of Web2.0 capabilities and use grass-roots efforts to change big organizations, or
3) Establish formal training programs, strong evangelism and executive leadership towards a vision of Web2.0.
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