Sarah Kaczmarek: GAO Updates Google Analytics Manual for Gov’t
The Government Accountability Office has updated its Google Analytics training manual for federal officers looking to evaluate and improve government website usability. Sarah Kaczmarek, digital communications manager for GAO who spearheaded the writing of the manual, said Thursday the first edition underwent revisions to include “new actionable insights†that reflect feedback from users and updated terminology. “Since its release, […] More