ExecutiveBiz members have been treated to some great presentations from Web2.0 experts, including some who have succeeded in implementing Web2.0 capabilities in very large organizations.  Two of the greatest presenters who have interacted with us are Chris Rasmussen and Sean Dennehy, pictured here.

After engaging with them in our venue and tracking how Web2.0 technologies are implemented in many other organizations I have a thesis I would like to try out on you.  I believe there are three ways to reap the benefit of Web2.0 in large enterprises:

1) Just wait and do nothing.  Eventually all people in large organizations leave, either on their feet or on their back, and as they do they will be replaced by people who probably know more about Web2.0 so these new capabilities will slowly be more widely used.

2) Encourage self learning and an individual examination of Web2.0 capabilities and use grass-roots efforts to change big organizations, or

3) Establish formal training programs, strong evangelism and executive leadership towards a vision of Web2.0.

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In the years since his entrance into the Intelligence community, Manny Wilson, an intelligence analyst, has advocated to senior leadership at CENTCOM on how to integrate Intellipedia and other social software tools into the community’s current business practices. In the following Q&A, Wilson talks about what’s on the horizon for Intellipedia, which recently marked its second year.

Describe your role with United States Central Command?

Manny Wilson: Right now I am an intelligence analyst. Since starting in 2006, I have been advocating to senior leadership at CENTCOM how we could integrate Intellipedia and other social software tools into our current business practices. One of the things we did to help promote this is the development of an Intellipedia course and, most recently, a social software course at the command’s regional training facility, which is modeled off others in the intelligence community. These efforts have really helped the command move into the Web 2.0 environment like Intellipedia.

What was the trigger for you advocating Intellipedia?

Manny Wilson: Reading a paper by Dr. Calvin Andrus of the CIA. I was working as a summer intern at the Office of Force Transformation [at the Office of the Secretary of Defense] at the Pentagon, and thought Dr. Andrus was on to something. Additionally, since Sept. 11, the intelligence community, Congress and the President had been trying to get the intelligence community to share information. They were trying to get the different agencies to cooperate and collaborate. There has been a lot of difficulty in how to do that. So, from a research perspective, I was interested in how to do that, and I thought that Intellipedia could help the Director of National Intelligence foster the kind of collaboration that he was looking for.

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When the NSA or CIA attempts to search its databases for intelligence information they’ll soon be able to say what most civilians do when searching for information: “Google it”

A little known group within Google, the federal sales team, recently signed a deal with the federal governments’ intelligence agencies to provide servers for a secure searchable database much like the popular civilian Internet search engine.

“We are a very small group, and even a lot of people in the federal government don’t know that we exist,” said Mike Bradshaw, head of Google’s federal sales team, in a recent interview with the San Francisco Chronicle.

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ExecutiveBiz members have had the pleasure of interacting with a long line of IT thought leaders. One of note is Chris Rasmussen, a great advocate for information sharing and collaboration within the federal space and a master of the use of new tools to get groups working together on hard problems (read more about Chris here). Chris will speak with members again on 24 April 2008 at The New, New Internet.

Federal users are making increasing use of Web2.0 capabilities, and we look forward to hearing Chris’s views on where this is all going. We are already seeing that some of the nation’s hardest problems, like those the intelligence community must address, are being tackled with Web2.0 tools and techniques. One recent development is a YouTube-type capability for the intelligence world called “iVideo.” (see Federal Computer Week’s article on “YouTube for the intell community” for more info). iVideo is based on Adobe technologies, and provides users from around the globe the ability to securely upload video and other media for the use by others. We can expect the use of iVideo will grow dramatically, like the adoption of other advanced Web2.0 tools provided by the Office of the Director of National intelligence (ODNI).

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We’ve reported on the intersection of government and Web 2.0 technologies before on this blog. It’s an important and shifting landscape and nowhere is this dichotomy more evident than in Washington D.C.

Most of the applications are born in the private sector. Wikipedia, for example, became widely used well before Intellipedia, the intelligence service’s equivalent information sharing website.

“Web 2.0 applications are being created on the private side of things,” Ramesh Ramakrishnan, division director at Citizant, a Chantilly-based government solutions provider, said. “We then look at how a particular tool can be applied to a variety of federal agencies.”

“So much of the federal government information is stacked in individual silos. But wikis are getting more popular from the standpoint of collaboration,” Ramakrishnan says, pointing out that the greatest benefit is that a wiki can turn a Web site into a knowledge repository, allowing interdepartmental collaboration.

Mashups, an application using data from more than one source, are among the best examples of government’s adoption of ‘Gov 2.0′. Citizant recently worked to develop enterprise mashups to create a National Housing Locator system for Housing and Urban Development (HUD). Using the Google Maps API and the NHL database, an information data sharing tool was born. (see picture).

“HUD was looking at all the services it provides within its program areas and identified an office that did a lot of geocoding [assigning geographic identifiers],” Ramakrishnan said. “We didn’t want to reinvent the wheel of geocoding. What better way than to take the geocoding already done from one office and use it as a service within all of HUD.

Essentially other users can leverage the existing program and applications by using it as service across the board, and so now, in this case, the geocoder becomes a service center of sorts and the housing locator platform is able to combine its data with an already existing map.

To be sure, there’s a menu of government-specific constraints with Web 2.0 applications. For example, on gov’t wikis, deciding who can and cannot edit or view a page could potentially be a matter of national security. Issues also abound with privacy issues and determining moderators, especially with social networking sites.

“Full cross pollination from private to gov’t is a long way off,” Ramakrishnan said. Citizant is currently working with employees in various gov’t agencies to establish an integrated platform model for Gov 2.0 solutions.
For more on this, check out our recent interview with Sean Dennehy, Chief of Intellipedia Development.

IT leaders in government are wrestling with several competing forces in the Web2.0 world. The greatest force is a push for change towards more user-focused computing.  But a resisting counter force threatens to delay this change.

The counter force here is institutional inertia. Big organizations are just slow to change, and the larger, more complex the organization is the slower it can be to change.  Change in IT is particularly hard since new IT must work with the old IT and since users have varying degree of control over the organization’s IT budgets. All this adds to inertia in the adoption of new Web2.0 service models.

There are ways to address inertia and speed the delivery of Web2.0 concepts in large organization.  Here are a few proven methods:

1) Stay mission focused
2) Make fast gains that scale to the size of the enterprise
3) Leverage out of band networking
4) Address security and policy concerns up front

Here is more on each:

1) Stay mission focused. The greatest cause of inertia in large government organization is the need to keep everyone focused on critically important missions.  Use that fact to help speed the delivery of your Web2.0 project by ensuring everyone understands the mission-focused nature of your project.  You can build an overwhelming case for your project if you logically show a transformational improvement to your agency’s ability to accomplish its goals and support the mission. I’ve seen the power of staying mission focused help small teams make dramatic change at some of the largest agencies in the government, so this is a force you definitely want on your side.  

2) Make fast gains that scale to the size of the enterprise. Make your first Web2.0 project one that will serve a great number of users and help them all do something better.  For example, hosting a blog or wiki server is something that can reach all ends of your enterprise for a relatively low cost and will help you prove to management that you are focused on the mission. By fielding capabilities that can be used by the entire workforce you will be demonstrating to all that Web2.0 has incredible potential.  After fielding blogs and wikis you can move to secure enterprise mashups, a way to bring the true power of Web2.0 to every user in the enterprise. 

3) Leverage out of band networking.  The chain of command is very important in government organizations and all large enterprises, and I would never advocate going around it.  But direct contact with users, vendors and other mission partners is also critical to success of modern IT.  So why not use modern IT to help with your networking?  Interact with your users in their collaborative environment.  And meet them where they connect online… Does your agency have a database of experts?  Sign up.  Do your users and vendors use capabilities like LinkedIn.com or Second Life?  Meet them there. Don’t limit yourself to technical interactions.  Direct face to face connections via conferences and executive networking (like through our own ExecutiveBiz, of course) are critically important to ensuring strategic alignment between IT programs and the workforce.

 4) Address security and policy concerns up front.  A huge concern in all agencies today is the need for protection of the confidentiality, integrity and availability of information.  Web2.0 capabilities can be built with security, but only if that security is planned in from the start.   Policies for Web2.0 capability usage are also important to address.  Management will feel more confident in the program if you can propose sound policies that will accomplish the role out of new capabilities.  For example, what type of postings will be considered appropriate to your agencies internal blogs? And which ones will be considered appropriate to those that face your agencies customers?  Policies associated with Web2.0 capabilities, like all policies, are only effective when made public.  For a good one see the policy for the public facing blog of the US Government at http://blog.usa.gov/roller/govgab/page/policies

All citizens and the entire government workforce can benefit from the introduction of Web2.0 into government IT.  But we should all understand the government IT workforce faces some daunting challenges in fielding these capabilities.  It can take lots of work and lots of prior planning to succeed in this environment.  Success will come sooner by focusing on the mission, delivering early successes, staying connected with all mission partners, and by addressing security and policy issues up front.

Bob Gourley is the former CTO of the Defense Intelligence Agency and is the co-founder and CTO of Crucial Point LLC.  Bob blogs on enterprise IT at http://ctovision.com

Since 9/11, the intelligence community has been looking for ways to do a better job of sharing information between agencies. Chris Rasmussen is a knowledge manager and trainer for the National Geospatial-Intelligence Agency within the Department of Defense, and he’s a dynamic part of that effort. He’s a thought leader in the application of Web 2.0 tools to intelligence goals, especially social software. You won’t want to miss his session in the government track at the upcoming Web 2.0 conference on November 1; Rasmussen is an exceptional speaker.

If you’re part of the intelligence community, then you know about Intellipedia and A-Space, two huge Web 2.0 developments that promote better interagency communication. Rasmussen has made it his mission to promote both tools, along with other social software tools like blogs and mashups—all of which are inexpensive and agency-neutral.

Let’s take Intellipedia first. If you’re unfamiliar with it, here’s a quick rundown. It’s a set of three wikis—one each for JWICS, SIPRNet, and Intelink-U—used by all 16 agencies in the US intelligence community. On screen, it looks exactly like Wikipedia, because it uses the same software, Mediawiki. Just like with Wikipedia, any user can make changes to any piece of data. However, with Intellipedia, the author’s name is always attached to the change.

Rasmussen points out that Intellipedia lets users connect with people who have the knowledge they need. He also believes that information that’s been edited by a huge number of people is much stronger than a single report. And everyone from generals to privates can use the system, he stresses. So people at all levels, from all agencies, involved in all kinds of projects, get involved in improving the information on Intellipedia.

A-Space incorporates Intellipedia and takes another step forward in complexity. It’s essentially a portal designed to eventually include all kinds of things: wikis, blogs, RSS feeds, joint Web-based word processing, mashups, tagging, and more, built on a services-oriented architecture. The goal is to provide an even larger framework in which the intelligence community can share information efficiently.

Intellipedia and A-Space just might be changing the face of intelligence communications. Chris Rasmussen is convinced that these open source methods of intelligence are the best thing for the future. Intrigued? Come hear more.