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The Fourth Estate in ’08

The Fourth Estate in '08 - top government contractors - best government contracting event
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The Fourth Estate in '08 - top government contractors - best government contracting event

No where is the changing online landscape more apparent than in the newsrooms of the major daily newspapers across the country. With more competition for attention than ever before, reporters and editors are struggling to create a product that both adds value to the collective conversation and is financially sustainable.

The 2008 Annual Report on the State of Journalism, conducted by the Project for Journalism Excellence highlighted that last year, despite efforts to partner with web 2.0 companies, many news organizations struggled to grow in this online space.

Unlike some other popular Web sites, online news providers are not financially capitalizing on the growing digital audiences. Despite the increase in digital readership, the news sites seem to be stuck in the old delivery model common with traditional print outlets.

AOL Executive Ted Leonsis recently published a 10 Point Plan to Reinvent The Newspaper Business. His first point is for newspapers executives to “get out of the newspaper business,“ rather those execs “should turn over the reigns to young execs, women and people with diverse backgrounds, who are web based and new consumer savvy and will NOT be wed and enamored with the print-based delivery system of the past.“

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