If you’ve got clients in the federal space, a Federal Computer Week piece, Government enters the blogosphere, should offer plenty of food for thought. The piece highlights a few benefits of the government opening up to the public through blogs. One of the main advantages: Greater transparency. “Strong reactions to government policies are not new,” writes FCW’s John Zyskowski, “but the rise of Internet-based public forums, such as blogs and social networks, means that such sentiments can spread quickly and dominate online conversations.” That’s where a quick counter-reply, by blog, comes in handy. So, how does an agency go about a tappig into the blogosphere. Here are some of the article’s key tips:
Blogs are probably the single most important interactive Web application that agencies can use to manage their online reputation because they let the blogger communicate directly with an audience, said Andy Beal, an Internet marketing consultant at Marketing Pilgrim and co-author of “Radically Transparent “” Monitoring and Managing Reputations Online.“
Speak out, speak often
The more the merrier is a good rule for using interactive Web applications. Depending on the platform, that might mean more participants, more interaction, more content or all of the above. The best way to attract people to a community is by following the community's rules.
Pick the right tool
Web 2.0 is a big umbrella that includes a diverse set of interactive Web applications. It is important to understand the problem you are trying to solve and the strengths and weaknesses of a particular application before trying to use it.