CACI International, Inc., a Fortune 1000 and Russell 2000 provider of IT and professional services, revealed today it has been awarded an indefinite delivery/indefinite quantity contract with a maximum value of $84 million to continue advertising, media and marketing support to the Army National Guard State Media Services Program.The contract has a one base year duration with four one-year options. The award increases the size of CACI’s business with the State Media Services Program and extends the company’s association with the Army National Guard.
The State Media Services Program grants access to professional advertising and creative outlets to the ARNG Retention and Recruitment Commands. Aside from retaining current personnel and attracting new recruits, the SMSP alleviates the administrative and economic burden on state marketing personnel for local advertising efforts, granting them more leeway to focus on other critical initiatives.
CACI’s award-winning strategic communications team will support fulfillment of the SMSP contract. It provides full-service marketing and communications products based on the integration of interactive and web-based media with traditional print and broadcast outlets. The team’s tested solutions have helped raise public awareness of opportunities with the ARNG while simultaneously attaining recruitment expectations. CACI’s proven marketing, communications, and research record ensures the ARNG effective, on-message marketing and most efficient application of its advertising budget.
“CACI is pleased to be selected to continue our support for the Army National Guard Bureau State Media Services Program,” said Bill Fairl, CACI’s president of U.S. operations, “Our marketing and advertising experts possess an unparalleled understanding of the program’s goals and requirements, and offer demonstrated success in helping the guard increase its ranks and educate all Americans on its value to the nation.”
President and CEO Paul Cofoni commented:
“We believe strongly in the important role Guard members play in everything from local emergencies to national defense, serving our communities, states, and country. CACI is dedicated to providing services and solutions that help all our clients focus on their most critical missions.”