What role should web 2.0 play within the U.S. military? Back in 2005, Marine General James “Hoss” Cartwright offered his take: “The Napoleonic code and netcentric collaboration cannot exist in the same space and time.” Four years later, adoption of web 2.0 within the military remains uneven. How much? For answers, ExecutiveBiz recently spoke with Booz Allen Hamilton Vice President Art Fritzson. Fritzson first got involved in web 2.0-related issues when senior U.S. Air Force generals became concerned their children were organizing their squadrons on Facebook. Fritzson has been weighing in on the pros and cons of web 2.0 adoption ever since. “This is fundamentally not a technical challenge … the move to web 2.0 is about behavior change, organizational change, and changing the mindset of what collaboration is,” he says. So, how might that collaboration play out? Read on to get Fritzson’s take.
EB: How great is demand for web 2.0 adoption within the military?
Art Fritzson: The demand is mixed, it depends upon the recognition by senior leaders as to its value. It also depends upon their particular mission and the level of protection they can provide for that collaboration. Even if you have a visionary leader, if he“™s operating in a fairly insecure environment there“™s a limit to how much information he“™s going to want to share on the internet.