Every year children anxiously wait to catch a glimpse of Santa Claus as he travels around the world, delivering presents for all the good little girls and boys. Well, this year, the North American Aerospace Defense Command (NORAD) is making the job of tracking Santa much easier.
NORAD is taking advantage of the latest Web 2.0 technologies to allow children to track Santa’s progress starting at midnight on Christmas Eve. Santa hunters can use the internet or mobile devices to track Santa through Facebook, Flickr, YouTube, Twitter and even OnStar.
The website, www.noradsanta.org, is available in English, German, French, Italian, Chinese, Japanese and Spanish. It includes holiday activities and games that change on a daily basis. On Christmas Eve, viewers can watch as Santa readies his sleigh and prepares for his departure. ‘Santa Cams’ will stream live on the website in cities along his route.
The more traditional methods of tracking Santa will continue to be available with volunteers manning telephone and email: toll-free number 1-877-Hi-NORAD (1-877-446-6723) or send an e-mail to [email protected]
Booz Allen Hamilton, Verizon, Time Warner, Avaya, PCI, OnStar, 5 Star Bank, Pepsi Distributing, and First Choice Awards and Gifts all provide support for the program.
The tradition of NORAD tracking Santa actually began by accident in 1955. A child in mistakenly called the predecessor to NORAD, using a misprinted number from a local advertisement, asking about the location of Santa Claus. The duty officer quickly informed the child of Santa’s whereabouts. NORAD, formed in 1958, has been providing the service ever since.