Department of Homeland Security secretary Janet Napolitano announced the National Cybersecurity Awareness Campaign Challenge Competition at the RSA conference in California Wednesday. The campaign will solicit ideas from individuals and industry on the best strategy for clearly addressing the issue of cybersecurity with the American population.
During her address, Napolitano said “We need to have an ongoing, two-way conversation, an ongoing two-way effort between public and private sector; we need to have an ongoing, multifaceted efforts with the public at large. We have to recognize we have different audiences who we’re speaking with when were talking about cybersecurity.”
“I can’t stress enough a really secure cyber environment is as much about people and habits and culture as it is about machines, because even the most elegant technological solution will ultimately fail unless it has the support of talented professionals and a public that understands how to stay safe when online,” she said.
The competition will close on April 30, with proposals being accepted in MS Word format. Some of the key factors that proposals should include are:
- Ability to quantify the distribution method
- Ability to quantify the receipt of message
- Solution may under no circumstance create spam
- Use of Web 2.0 Technology
- Feedback mechanism
- List building
- Privacy protection