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Joel Brunson on TANDBERG’s Public Sector Business Unit

Joel Brunson on TANDBERG's Public Sector Business Unit - top government contractors - best government contracting event
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TANDBERG’s Joel Brunson sat down with ExecutiveBiz to talk about his firm and its place in the public sector: “I will describe it as being the largest single vertical within TANDBERG with the largest growth rate.  We are responsible for better than 50% of the US revenue and when you compare it on a worldwide basis we are between 20 and 30% of the world's revenue.  That is key for a couple of reasons; number one it signifies that we have good market penetration in this space, but the other thing that is most important for the customers to know is that we are a big piece of TANDBERG with resources dedicated to our success.  When customers have a requirement for a special feature or a special need, it's a lot easier when somebody has that piece of their business dedicated to public sector to talk to engineers to say “˜look we need this feature, we need this enhancement.'  If you look at any high tech company and I urge you to look at any one that you want, you'll see that their public sector caps out at around 5% of  worldwide revenue.  Going back to that same example, if you need a future code or a product enhancement  – ““ you have to present a business case for 95% of the other business before engineering, research & development wants to get onboard with that idea.  Here, we're quick to react because it is such a big piece of the business.”

Click here to read the whole interview.

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Written by Neel Mehta

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