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New DoD Social Media Policy Seeks Balance with Security

New DoD Social Media Policy Seeks Balance with Security - top government contractors - best government contracting event
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New DoD Social Media Policy Seeks Balance with Security - top government contractors - best government contracting eventLast week, the Department of Defense released its long awaited revisited policy on the use of social media throughout the DoD community. Price B. Floyd, principal deputy assistant secretary of defense for public affairs, has heavily promoted the use of social media tools in disseminating the DoD message.

During a ‘bloggers roundtable’ yesterday, Floyd explained the new policy to participants.

“This means all [Defense Department] components have been told “¦ that the default switch on access is to be open,” Floyd said. “It“™s balanced with the need to be security-conscious and tells the combatant commands to continue to deny access to sites when people try to access them inappropriately.”

Inappropriate content will continue to be blocked, such as pornography and hate-based websites. Floyd cautioned service members  “Don“™t say or do anything on these sites you wouldn“™t say or do in any other form of communication. The people here in public affairs have started an education campaign to push out both the fact that we have this new policy, and the need to use it appropriately.”

Bandwidth is one of the limiting factors in the DoD’s new policy as well. In many forward operating areas, such as Afghanistan, the bandwidth does not exist to support certain social media functions, particularly YouTube.

“In a place like Afghanistan, bandwidth is going to be a problem. Just because we have a new policy, doesn“™t mean everything“™s open,” he said. “If we don“™t have the bandwidth, we don“™t have the bandwidth.”

The first few months will be enable everyone to become used to the new policy. Also, within six months, the DoD will conduct a review of the policy that could lead to further changes.

“We shouldn“™t be so dogmatic about this stuff. Try new things, see what works,” Floyd said. “What works for me here in Washington might not work on a base somewhere else. I would encourage people to open a Twitter account, create a Facebook page, and see what works for them and their audience.”

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