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Americans Choose Cash over Smarts, Youth

Americans Choose Cash over Smarts, Youth - top government contractors - best government contracting event
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Americans Choose Cash over Smarts, Youth - top government contractors - best government contracting event
Photo: pro.corbis.com

When given the choice between being richer, thinner, smarter or younger, a large plurality of American adults said they would most want to be richer.

The findings of a new Adweek Media/Harris Poll that surveyed 2,163 U.S. adults in July revealed that 43 percent chose being richer as the top pick.

More than one-fifth said they would like to be thinner; 14 percent picked smarter, and 12 percent chose younger. Less than 10 percent said they did not want to pick any of the given options.

The poll found that more men than women said they would choose to be richer–46 percent, compared to 41 percent of women–while 29 percent of women said they would most want to be thinner, compared to just 14 percent of men who picked the same option.

The survey also found that Americans’ wants depend on their age and circumstances. For example, older Americans are more likely to want to be younger, and younger respondents who may be early in their careers or starting families are more focused on their finances than are adults in later life stages.

Roughly half of Americans aged 18-34 and 35-44 said they would most want to be richer, compared to 41 percent of those aged 45-54, and just one-third of adults aged 55 and older, who said the same.

Similarly, adults with children in the household also think of their economy, as almost half of adults with children in the home said they would want to be richer, compared to 41 percent of adults who do not have children at home.

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Written by Neel Mehta

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