Privacy advocates have long warned about the ramifications of revealing TMI on social-networking sites, a sentiment echoed by a Google executive.
In an article in Wall Street Journal, Google CEO Eric Schmidt predicted how young people one day may have to change their names to escape their cyber past, which is now recorded in detail on social-networking sites such as Facebook.
“I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time,” he said.
“I mean, we really have to think about these things as a society,” Schmidt added. “I’m not even talking about the really terrible stuff, terrorism and access to evil things.”
Schmidt also envisioned how in the future, Google will know so much about its users that it will be able to help them plan their lives.
Using customers’ profiles and tracking their locations through their smartphones, the search-engine giant will be able to give live updates on their surroundings and inform them of tasks they need to do.
“We’re trying to figure out what the future of search is,” Schmidt said. “One idea is that more and more searches are done on your behalf without you needing to type. I actually think most people don’t want Google to answer their questions. They want Google to tell them what they should be doing next.”