Digital Baby Boom as Kids, Neonates Go Online

Photo: Susanne Korner

A few new technologies are taking advantage of the youngest generation of digital natives. Some companies, hoping to attract families with healthy, educational tools, are even targeting preschoolers with their new tools and platforms.

A survey by Internet security company AVG found that 34 percent of American babies had a “digital birth” before their actual birth, as parents had posted sonograms online, and companies are rushing to take advantage of the digital baby boom.

Toshiba has launched its Satellite L635 Kids’ PC, a laptop designed to withstand use by children, even younger than 5 years old. The product’s development came as a result of a customer survey that indicated computers were becoming more popular with families with small children.

The Satellite laptop comes with a super-durable frame and wipeable monitor and keyboard to protect against spills and dirt. Pre-installed programs include KidZui, an Internet browser made for children, educational games, and parental monitoring software NetNanny.

Meanwhile, startup company ZisBoomBah recently won first lady Michelle Obama’s Apps for Healthy Kids Contest for its “Pick Chow!” app. The app allows kids to construct a meal on a virtual plate, rate it for healthiness, and then email it to parents.

Company co-founder Mike Carcaise said:

“We flipped conventional wisdom by developing a pioneering online tool that actually gives the kids a voice in what they want to eat. The early response and acceptance has been overwhelming and this award is deeply gratifying—we are on the right path to changing the way kids make healthy meal choices.”

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