‘It Can Wait’: AT&T Campaigns Against Texting while Driving

Photo: mrJasonWeaver

“Where u at.” This was the last text Mariah West read before she ran into a bridge and died.

In a preventive measure for one of the most dangerous nights on the road New Year’s Eve, AT&T announced the release of a documentary featuring stories from individual whose lives have been drastically changed by driving while texting.

The short documentary will be shown nationwide at schools, government agencies and safety organizations as part of AT&T’s “It Can Wait” campaign.  The video can also be viewed online at AT&T’s website and YouTube page.

AT&T will share the documentary with its customers, employees and families through:

  1. AT&T’s Teen Advisory Council – 10 teens of AT&T employees from across the country – and their schools;
  2. AT&T U-verse Mobile, AT&T U-verse Online and AT&T U-verse TV On Demand (airing continuously beginning this week on a dedicated channel at no cost to subscribers);
  3. The AT&T employee “Defensive Driving” courses required for all company employees who drive as part of their job;
  4. AT&T’s Smart Controls SM page, an all-in-one destination with information and tools for parents and children on how to stay safe with technology, and tips to manage content, spending, time and location;
  5. AT&T’s “It Can Wait” resource center and multimedia download center; and
  6. AT&T’s Friends & Family page.

The campaign was launched in March 2010 and more than 21,600 consumers have pledged on AT&T’s Facebook page not to text and drive.

“This documentary is a raw look at the reality and hazards of texting while driving, and we hope it will make wireless customers think twice before pulling out their cellphones in the driver’s seat,” said Cathy Coughlin, senior executive vice president and global marketing officer for AT&T. “As a global telecommunications company, it is our responsibility to bring these risks to light, especially now during the holiday season and as we approach New Year’s Eve.”

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