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Report: Executives Have New Motivation for CSR Programs

Report: Executives Have New Motivation for CSR Programs - top government contractors - best government contracting event
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Report: Executives Have New Motivation for CSR Programs - top government contractors - best government contracting event
Photo: Bruce Bernier

According to a report by Weber Shandwick’s Social Impact specialty group, 30 percent of executives surveyed said impacting communities was their biggest concern in implementing corporate social responsibility programs.

Significantly, the survey found making an impact is more important to executives than using corporate social responsibility for customer loyalty, branding, or retaining employees.

These findings were corroborated at an event run by APICS The Association for Operations Management, which focused on sustainability in relation to the United Nations Global Compact. Companies that adhere to the U.N. Global Compact sign on to 10 principles in the areas of human rights, labor, environment, and anticorruption, including supply chain responsibility.

There, company representatives agreed profitability and CSR programs are not mutually exclusive. Further, not having an effective CSR program can even damage a company“™s reputation.

Weber Shandwick’s Social Impact co-founder Paul Massey said the findings marked a shift in how many CSR programs are run.

“Corporations are looking at community needs and asking how they can narrow and better focus their resources and expertise to foster genuine change on specific critical issues,“ he said. “Given the urgent need for action in the U.S. on vital issues such as education, health and wellness, economic development and environmental sustainability, that’s encouraging news.”

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Written by Neel Mehta

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