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Survey: Majority of Online Users Will Holiday Shop Online

Survey: Majority of Online Users Will Holiday Shop Online - top government contractors - best government contracting event
Image: Mitarart
Survey: Majority of Online Users Will Holiday Shop Online - top government contractors - best government contracting event
Image: Mitarart

With an increasing number of people realizing the convenience of online shopping, it may seem like a no-brainer that 85 percent of Internet users are planning on doing their holiday shopping on the web this year, according to a new survey conducted by F-Secure.

Only 15 percent of Internet users say they won’t do any holiday shopping online, the survey said. However, some are more ambivalent about whether to online shop or not: 25 percent said they may choose a digital shopping cart over a real one.

Even Facebook has become a destination for online shoppers. One-third of respondents said they will search for deals on the popular social networking site.

The survey revealed most shoppers consider security before they make an online purchase. Seventy-four percent said they check if a site is secure. However, 78 percent still use search engines to find gifts, potentially exposing them to disreputable sites or SEO attacks, which can lead to phishing scams and malware.

“Stick to sites you trust and use the search tools on those sites to avoid dangerous search results,“ said Sean Sullivan, F-Secure’s security adviser. “When you're not sure where a product is available, avoid unethical marketers and cyber crooks by using specialized search tools such as Google Product Search instead of a general Google search.“

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