Ford has filed a $100,000 lawsuit against Ferrari, alleging www.ferrarifl150.com infringes on cyber-squatting laws, with respect to Ford’s F-150 pickup truck and the name of Ferrari’s new Formula 1 car.
According to Autoblog UK, Ferrari said it was “speechless” and a Ford spokesman told the blog, “It is now a legal matter, so it is not possible to comment.”
Ferrari had named its new race car the F150, in celebration of the 150th anniversary of Italy. However, that name already has a strong following on one of the best-selling vehicles in the United States–the Ford F-150 pickup truck, CNN reported.
After Ford filed the lawsuit, Ferrari announced it would show goodwill by referring to its new racing car only as the Ferrari F150th Italia, according to The New York Times.
However, Ferrari still does not understand how there could be any confusion over the name, saying its own contender in the upcoming F1 championship “cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle.”
“Therefore, it is very difficult to understand Ford's viewpoint on the matter,” the company said in a statement.