Brad Feldmann, president of Cubic Defense Applications, is a warrior. Or, at least that's how he approaches his job. His company's motto is that it prepares warriors to fight, win and return. And that's the type of attitude that has led Cubic Defense Applications to have a 1,400-strong workforce, winning 250 contracts and company revenue growth that exceeds $400 million. With his extensive experience in the intelligence and security service industries, Feldmann acquired skills that led him to his current role as president of Cubic Defense Applications. He talked to ExecutiveBiz to provide insight on him and his work.
ExecutiveBiz: You were with Cubic Corporation from 1989 to 1999, and you've been president for three years now. What made you feel compelled to come back to the company?
Brad Feldmann: I always enjoyed the people at Cubic; they have tremendous passion, are great professionals and solve very complex problems in support of our nation and ally warfighters. I felt like I could add value to the company given that I knew it and was passionate about its mission. I've tried to add quite a bit of discipline to the organization to improve performance. We've been fortunate to experience some good results. My focus has been on creating happy customers and focusing the team on effectively and efficiently accomplishing that goal.
ExecutiveBiz: You were in the Air Force. Can you describe that experience?
Brad Feldmann: I very much enjoyed the Air Force. I went to the Air Force Academy and then served in the Air Force for five years. I very much enjoyed the culture of people being very mission oriented. It was very critical work that we did. I learned some very valuable things during my service: 1) mission and customer focus, 2) an ability to do many, many things at the same time and 3) the value of discipline.
ExecutiveBiz: Did you bring other things with you that you learned from the Air Force throughout your career?
Brad Feldmann: I think just the discipline, professionalism and being mission focused and having a heart for our customers, so it's not just an academic exercise but a very serious business. If we do that business well, it ensures that our warriors fight, win and return. It kind of gave me a heart for the business.
ExecutiveBiz: Is there anything else that you would like us to know about you? We wanted to get a sense of who you are and what you do.
Brad Feldmann: Integrity is absolutely critical to me and being responsible. This and other key attributes are characteristics I try to ensure are at the center of all that we do. Take for instance; we have put a lot of emphasis on delivering on time or early in the company. A few years ago, we weren't tracking this very well and as we sit here today, the company is 96 percent on time or early for every worldwide deliverable in the company. We believe that it serves the warrior to do that and it's a matter of us keeping our word to our clients.