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Oracle Acquires FatWire Software to Expand Technology Product Portfolio

Oracle Acquires FatWire Software to Expand Technology Product Portfolio - top government contractors - best government contracting event
Hasan Rizvi, Oracle
Oracle Acquires FatWire Software to Expand Technology Product Portfolio - top government contractors - best government contracting event
Hasan Rizvi, Oracle

Business software maker Oracle (NASDAQ: ORCL) has entered into an agreement to acquire web experience management solutions provider FatWire Software for an undisclosed sum.

Oracle said the move is expected to bolster its technology and applications product offerings for customers seeking to build a unified customer experience across channels. The deal will also enable Oracle to provide a comprehensive solution that helps organizations drive customer retention and loyalty through improved online engagement.

“Together, Oracle and FatWire plan to deliver the most complete web experience management solution that will enable companies to fully optimize the customer experience with innovative social tools that enable user generated content in a managed environment,“ said Hasan Rizvi, senior vice president at Oracle. “The addition of FatWire products will give Oracle the ability to provide a complete suite of software that empowers web marketers to engage visitors, converting more prospects to customers, and enhancing customer loyalty.“

The transaction is expected to close mid-year 2011.

 

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