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Pitney Bowes Introduces New MarketSpace Web Platform

Pitney Bowes Introduces New MarketSpace Web Platform - top government contractors - best government contracting event
Ramesh Ratan
Pitney Bowes Introduces New MarketSpace Web Platform - top government contractors - best government contracting event
Ramesh Ratan

Pitney Bowes has today introduced the MarketSpace Web platform, a software that helps high-volume transactional mailers connect third-party advertisers sell the white space on their statements for targeted advertising opportunities.

“Our new MarketSpace Web platform provides a simple and easy way for high-volume transactional mailers to make their white space available on transactional statements to help increase revenue opportunities, while minimizing infrastructure investments,“ said Ramesh Ratan, president of Pitney Bowes Document Messaging Technologies.

The platform allows third-party advertisers to select and purchase advertising placements based on demographic and geographic targeting for more effective customer interaction. The software will find unused space on statements/bills, analyze the document recipient, match the recipient to the advertisers target and place the appropriate message without document redesign.

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