IBM has a new cloud and on-premise offering that will help organizations with automatic response to shifting consumer and business trends. The new solutions include Commerce-as-a-Service and Social Media Marketing which combine technology from prior acquisitions including Unica, Coremetrics and Sterling Commerce.
Companies will be able to intelligently automate supplier and trading partner applications, automatically turn marketplace insights into marketing decision, connecting online, mobile and social channels to physical stores.
IBM’s Smarter Commerce initiative is defining a new market that it estimates to be worth $20 billion in software alone. Smarter Commerce transforms how companies manage and adapt to customer and industry trends such as online, social and mobile shopping and purchasing.
“Smarter Commerce allows customers to shop or buy easily regardless of medium, channel or device,” said Craig Hayman, general manager, IBM Industry Solutions. “Informed by deep customer insights, companies can provide a personalized customer experience that feels like a service to consumers.”
Additionally, IBM has launched its Global Center of Competence for Smarter Commerce compromise of highly skilled consultants who will aid clients in buying, marketing, selling and servicing business problems. IBM also has three new “quick-start” Smarter Commerce accelerator offerings.