Neustar Aids Universal Business Listings to Promote and Measure Customer Interactions via Mobile

Neustar’s barcode registry service to be used by Universal Business Listing in creating and distributing advanced 2D barcodes as part of its business profile syndication service.

2D barcodes can be scanned by mobile devices and direct consumers to a webpage, video, message, call, promotion and other online experiences the business chooses to display.

In utilizing Neustar’s barcode registry services, UBL’s customers are able to make real-time changed to content, destination or application associated with these 2D codes at any time. Neustar gives companies flexibility and security.

“Neustar is excited UBL is incorporating 2D barcodes into their Business Profiles, bringing the power of this new mobile medium to every enterprise who participates”, says Diane Strahan, senior vice president of Mobile and Registry Services at Neustar. “2D barcodes allow consumers to interact with the e-businesses they are interested in by allowing them to take the information with them while they are on the go.”

UBL customers can update their barcode and any data associated at any time via the UBL user dashboard.

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