Harris Corp. and Marketron are collaborating to provide media organizations with a combined view of advertisers, revenue, inventory and other data across media assets.
The two firms are integrating Harris’ NetGain business intelligence and analysis system with Marketron’s Mediascape open ecosystem platform. Mediascape will use data from Harris’ OSi-Traffic system to help provide detailed transactional and operational level reporting.
“The Harris-Marketron relationship is an ideal example of how customers win when vendors work together to build a common solution for the greater good of the industry,” said Harris Morris, president of Harris’ broadcast communications business unit. “Harris’ media software leadership in television, cable and new media from mobile to the internet, working in concert with Marketron’s industry standard Mediascape platform, will be key to driving information exchange, data management and consolidated reporting across several mediums.”