According to the Fort Leavenworth Lamp, the U.S. Army Contracting Command is embracing social media to help its public relations strategy. Hundreds of millions of people use social networking sites including Facebook, LinkedIn and Twitter.
“Statistically, social networking sites are where people spend most of their online time,” said Art Forster, director of the ACC Office of Public and Congressional Affairs Utilizing social media. “We are able to share our news and information with both our folks and the general public.“
Forster says the use of social media has become such an important part of the command“™s communication strategy that ACC hired a social media manager earlier this year. Since experimenting with social media in 2009, ACC says it has seen a significant increase in traffic.
“We owe it to the American public to be candid, and honest, and approachable, and there is no better way that we know of to be as accessible to so many people in such a convenient way,“ said Maj. Juanita Chang, director, Online and Social Media Division, Office of the Chief of Public Affairs, Headquarters, Department of the Army.
Earlier this year, ACC“™s public website, www.acc.army.mil and recruiting website, www.armyhire.com, were made available in mobile format. Mobile applications for the websites are also being developed.