Salesforce, Rypple Aim to Create a Social Enterprise to Promote Agency Goals

Last week, Salesforce.com announced a social networking acquisition that has been long in the making, according to John Wookey, executive vice president of advanced applications. 

The company said it will acquire Rypple, a cloud-based performance management services provider, and bring on all of Rypple’s staff and offerings. Wookey will run Rypple’s operations, which Salesforce will rename Successforce. 

Since the announcement, there has been talk about a potential company shift from customer relationship management into human capital management. Salesforce said it is not turning away from its traditional offerings, but rather making a complementary move that incorporates social networking into work environments.

Wookey says federal agencies and private sector organizations are seeking ways to improve the way people work. He says social enterprises can help that process.

“We’ve been focused on the concept of the social enterprise and how to help people communicate and connect,” said Wookey. “Every agency has people.”

Salesforce says Rypple uses social media to help managers and employees to learn and perform more quickly and efficiently.

To him, Rypple and its offerings extend Salesforce.com’s ability to enable employees and managers to interact, receive feedback in real-time and establish a social work environment.

Every agency has a mission and people that are working toward achieving it, said Wookey. For public sector services, he says a complementary product could answer the question: “how do you align people with the mission of your agency?”

While social media and networking via Facebook, LinkedIn and Twitter may seem like something kids do, Rypple’s services want the medium to help workers understand how their daily responsibilities drive an agency or company charter, said Wookey.

“People like using it,” said Wookey of Rypple’s service. “Rypple has a great group of people that are similar to Salesforce.” Wookey indicated he is excited for the move.  As to him, “it’s all about people.”  

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