In 2011, Google acquired 25 companies or 79 total if you count the startups it bought for intellectual property rights or patents, according to The Verge.
Not only does Google rapidly buy smaller tech firms but it has an astounding track record of integrating employees of former startups into the company according to the article.
Lawrence Lenihan of FirstMark Capital says Google's acquisition method is a winner because if the product Google bought the company for does not pan out, then they keep talented engineers on staff that can create millions of dollars for the company with new ideas and if the product is a success, then Google wins even bigger.
To compare the numbers, Facebook bought ten companies last year while Apple, Amazon and Microsoft each bought three, according to Business Insider.
According to the article, the Google platform is ideal for startups because it not only provides the financial backing for projects, but the data that it possesses because of the billions who use its search engine is invaluable to engineers.