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Accenture to Buy E-Commerce Firm for $316M; Brian Whipple Comments

AccentureLogoAccenture has agreed to purchase electronic commerce company Acquity Group for $316 million cash as Accenture aims to expand its digital marketing services portfolio.

The deal is subject to Acquity Group shareholder approval and other customary closing conditions and intends to have Acquity’s 600 employees join Accenture’s interactive business group, Accenture said Friday.

Brian Whipple, Accenture interactive global managing director, said the acquisition aims to complement Accenture’s offerings in strategy, analytics, scaled technology and marketing operations.

“Chief marketing officers and brand leaders are looking for a new type of service provider that can blend the creative process with analytics and enabling technologies to engage consumers and deliver compelling user experiences across channels,“ he said.

Acquity Group has worked with companies such as Adobe, General Motors and Tommy Bahama.

According to Accenture, Acquity Group’s revenue for 2012 was $141 million, a 32 percent jump from 2011 figures.

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