Mission Essential Personnel has renamed itself Mission Essential and marked the rebranding with the launch of a new website that highlights its services in a mobile friendly interface designed for easy navigation.
The new site replaces the previous MissionEP.com URL and includes content about its linguists, intelligence analysts, cultural advisors and operational support staff and their careers with the company, Mission Essential said Wednesday.
CEO Peter Horvath said said the website was designed for mobile users in particular, citing projections that 54 percent of the world will have adopted smartphones by December 2013.
“This new mobile-friendly site brings the Mission Essential brand to life to reach potential partners, customers and associates wherever they can access a signal,“ he said.
The Columbus, Ohio-based professional services contractor said its plan in the coming days is to add more talent profiles and accounts that showcase its solutions for partners and clients.