SAP Aims to Grow CRM Footprint with Hybris Buy

SAP is acquiring e-commerce and customer relationship management software provider Hybris for an undisclosed amount as part of a push into the CRM space, Computer Weekly reported Thursday.

Brian McKenna writes the transaction is expected to close during the third quarter of 2013.

Hybris started in 1997 and offers customers e-commerce technology that aims to help consolidate web, mobile, call center and store functions.

SAP intends to incorporate the Hybris platform into HANA in-memory database and help customers deploy Hybris technology on premises or in the cloud, according to the report.

McKenna reports that Hybris will operate as an independent subsidiary led by CEO Ariel Ludi and Carsten Thoma, president and co-founder.