in

Accenture Completes Acquisition of Digital Marketing Firm; Brian Whipple Comments

Accenture Completes Acquisition of Digital Marketing Firm; Brian Whipple Comments - top government contractors - best government contracting event
https://executivebiz-media.s3.amazonaws.com/2022/08/19/30/9f/c3/a0/b7/6f/d4/64/Executive-Biz.png

AccentureLogoAccenture Plc has acquired Acquity Group Ltdthe second-largest independent digital marketing company in the U.S., for nearly $316 million in cash as part of an effort to expand digital marketing and eCommerce offerings.

The acquisition extends Accenture“™s marketing, technology and analytics services for chief marketing officers and brand managers, the company said Monday.

Brian Whipple, global managing director of Accenture Interactive, said Acquity Group“™s eCommerce and digital platform capabilities will integrate into Accenture“™s strategy, analytics, technology and marketing operations.

Acquity Group provides digital marketing and technical services intended to help customers boost their brand and eCommerce operations.

Click Here to read the original story published about the acquisition.  

Accenture paid Acquity Group $13 per outstanding American depository share, which totaled approximately $316 million.

ExecutiveBiz Logo

Sign Up Now! ExecutiveBiz provides you with Daily Updates and News Briefings about Industry News

mm

Written by Jay Clemens

General Dynamics Munitions Plant Operations Get 3-Year Extension - top government contractors - best government contracting event
General Dynamics Munitions Plant Operations Get 3-Year Extension
Mark Gerencser Delivers UMUC Commencement Address on Igniting Careers through Passion and Imagination - top government contractors - best government contracting event
Mark Gerencser Delivers UMUC Commencement Address on Igniting Careers through Passion and Imagination