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SAS Updates Advertising Server for Publishers; Jeff Wood Comments

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SAS logoSAS has refreshed its advertising server that publishers use to transition from desktop-based advertising business to mobile devices.

Intelligent Advertising for Publishers aims to help publishers manage data insights and deliver ads across smartphones and tablets, SAS said Wednesday.

Jeff Wood, general manager of intelligent advertising at SAS, said the company provides pre-serve, ad serving and post-serve advertising services for display, video or audio platforms.

SAS added features that work to help Intelligent Advertising users manage application ad inventory through iOS and Android software development kits and handle media formats through the MRAID v1 compliance standard.

The company also aims to help customers detect various device types, spot locations through a map interface, connect third-party ad networks, identify device users through a server-side user store, access analytics and reporting insights and view mobile ad inventory.

SAS integrates the Intelligent Advertising into its Customer Intelligence Suite.

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Written by Jay Clemens

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