Bashar Yaish, a 10-year veteran technology sales, has joined Software AG as vice president for the Gulf region.
The executive will head the team in Dubai tasked to expand the German software firm’s business and alliances in the Middle East, the company said Monday.
Yaish brings with him more than a decade of experience in client relationship, business development and account management.
“Technology occupies a central role in the development plans of governments and the private sector in this part of the world,” said Yaish, who served as a senior sales team lead at Oracle prior to Software AG.
“We have an excellent team here in the Gulf that can harness the full potential of this dynamic market,” he added.