Dell to Open Dubai Customer Briefing Center

Dell is opening a customer briefing center in Dubai as part of the company’s expansion plans in the Middle East and Africa region, The National reported Thursday.

Triska Hamid writes the company moved its offices in Dubai’s Internet City from building three to building 15 in a move aimed at doubling floorspace.

“Historically we have taken customers to our European briefing centres, so now we are localising the service,” Dave Brooke, Dell Middle East general manager, told The National.

The new center will have its soft opening sometime in November and is slated for full operations by the start of 2014.

“We have acquired 24 companies over the past four years to allow us to offer a full range of solutions and we can demonstrate them at the briefing centre,” Brooke said.