SAP AG has debuted a new software product that intends to help utilities run self-service applications and respond to consumer concerns through different online channels.
Multichannel Foundation for Utilities is meant to connect sales, marketing and customer service personnel to a mobile or a social networking portal to interact with customers in real time, SAP said Thursday.
Product users can also integrate the platform with SMS, interactive voice response and email systems, the company says.
The offering is intended to support a SAP mobile app that provides reports on power outages and estimated restoration time.
SAP also developed the Utilities Customer Engagement service for app users to self-register, inquire about consumption, access account details, pay bills, view metering data and report an outage.